All of our employees still go to school and maintain direct contact with the target group. We are there where our Generation is every day and understand their thoughts, wishes and especially their views on advertising.
Contact with the target group
Around the clock
Our team is difficult to define. We as a whole are indirectly our social environment in the target group Gen Z
Nothing is more embarrassing than an adult who tries desperately to look young and cool. We mostly know the phenomenon from over-motivated english legal trainees, heads of summer camps or "Don't call me mom, that sounds so old" mothers. The same applies to marketing processes. A company should not present itself as “cool” and “young” as much as possible on every occasion, unless the content has actually been confirmed as suitable by the target group.